ISKL invited the community to join its first #GivingTuesday, a global giving initiative on November 29. The fundraising goal remains short, so the donation portal remains open until the year’s end.
Giving Tuesday
As a nonprofit, parent-owned school whose only shareholders are our students and to meet ISKL’s vision of caring for others and creating a better world, throughout the month of November, leading up to the worldwide recognition of Giving Tuesday on November 29, 2022, we embarked on our first Giving Tuesday initiative. We hoped that by highlighting the numerous ways that altruism and philanthropy could be demonstrated, that it would have a ripple effect creating more acts of giving to positively impact those within our local communities and beyond.
What is GivingTuesday?
GivingTuesday is a global generosity movement or day of giving where people and organizations take the opportunity to give back to their communities and the world. It provides a platform for nonprofits to raise more money for charitable causes than they would on an average day of giving and encourages people to give back in whatever way they can.
Since this initiative started in 2012, this collective idea of giving has gained traction with a large following, unleashing various charitable efforts, from organizing local food drives to making donations supporting initiatives worldwide.
Our Campaign
We launched our campaign through social media to the whole ISKL community on Nov 1, 2022. We also made direct appeals to our Alumni. We highlighted the five ways to give promoted by the larger Giving Tuesday movement:
Service and philanthropy have long been the core of who we are as Panthers. While the pandemic drew our attention in many different directions, we hoped that along with promoting ISKL’s new vision and mission, we could draw some of our community’s attention back towards supporting panthers in their efforts to make the world a better place.
Direct solicitation for ISKL and its causes was put on hold during the pandemic, so that energies could be focused where they were most needed. Since returning to normal, the importance of reminding the ISKL community about the culture of giving that has been so embedded in ISKL’s identity became apparent. This spirit of giving has extended to the wider community in many ways throughout ISKL’s history. The Giving Tuesday movement, gives ISKL a recognized platform to advocate for both the school and the community.
Our goal was to raise RM20,000 or approximately $4,500 USD. 50% of the funds raised will be donated to the ISKL Inspire Campaign including funds dedicated to People, Places, and Programs. The remaining 50% will be given to the HS Student Leadership Team who will then distribute the money to a charitable cause in the community selected by the students.
So far we have raised RM14,950. While we didn’t reach our goal by Giving Tuesday, we feel grateful that our message resonated with a few very generous Alumni and Faculty members. If you were one of our Giving Tuesday Donors, thank you once again for your support. We hope to reach our goal by Dec 31, 2022. The Giving Tuesday donation portal remains open. Will you help us reach our goal?
